REI Co-op
Summon the Snow
One part music festival, one part gear expo.
Summon the Snow kicked off in Denver in December 2024 and expanded its reach to Seattle the following year.
Stage banners, promotional materials, event webpages, & custom event maps are just some of the assets created to support this rad event.
Event Registration
185.639% increase in registrations between the first and second year
2025 Social Stats
2 weeks of social promo
3M+ Impressions
24,000 clicks
FoCAIC Partnership
$20,000+ raised for the Friends of the Colorado Avalanche Information Center non-profit
Event Registration
185.64% increase in registrations & unique email captures during the event’s 2nd year
2025 Social Stats
2 weeks of social promo
3M+ Impressions
24,000 clicks
FoCAIC Partnership
$20,000+ raised for the Friends of the Colorado Avalanche Information Center non-profit in 2025
Email + Mobile App
1,500+ deliverables created by our team in 2024
Reduced time and cost per email by 60%
Increased send volume by 120%
1,500+ deliverables created by Filter in 2024
Reduced time and cost per email by 60%
Increased send volume by 120%
Subaru x REI Road Trip & Camp Cookout
Each year, REI & Subaru team up for the Subaru Road Trip at REI. In 2025,10 stores added a special Camp Cookout event to their event day schedule.
Promotional assets for the Camp Cookout allowed REI to capture approximately 2,000 unique email addresses, and bring in over 5,000 attendees in the local communities.
2025 Stats
10 store locations
2,244 unique emails captured
2026 Stats
5 store locations
2,274 unique emails captured
With half the number of events in 2026, we were able to retain a similar amount of email captures as seen in the year prior.
We also saw more than double the number of attendees due to the now established annual event recognition within the communities.
2025 Stats
10 store locations
2,244 unique emails captured
2026 Stats
5 store loctions
2,274 unique emails captured
With half the number of events in 2026, we were able to retain a similar amount of email captures as seen in the year prior.
We also saw more than double the number of attendees due to the now established annual event recognition within the communities.
