Taylor Frint
Portfolio
REI Co-op
Summon the Snow
One part music festival, one part gear expo, and 100% stoking good vibes.
In 2025, this event series brought in over 8,000 members from the Denver & Seattle communities. At the Denver event, REI was able to raise over $20,000 for Friends of the Colorado Avalanche Information Center.
Stage banners, promotional materials, event webpages, & custom event maps are just some of the assets created to support this rad event.
Member Pop-up Print Shop
The Pop-up Print shop is a special members only event created to honor loyal members of REI.
9 regions across the U.S. held in-store events where members could come and select a custom design to have screen printed a tote bag or shirt.
Subaru Road Trip at REI & Camp Cookout
Each year, REI & Subaru team up for the Subaru Road Trip at REI. This year, a special Camp Cookout event was added to the event day schedule for 10 stores.
Promotional assets for the Camp Cookout allowed REI to capture approximately 2,000 unique email addresses, and bring in over 3,000 attendees in the local communities.
Sessions Series
Leading up to the 2025 Outside Music Festival, the Denver store held a series of events to spark excitement for the upcoming, REI sponsored, festival.
The promotional assets helped to bring in over 500 members from the local Denver community.
Long Beach Marathon
REI’s appearance at the Long Beach Marathon and expo was represented in variety of ways.
Attendees visited stations where they could view the new REI Swiftland Collection, create their own cheer signs, win prizes, and even take home some cool swag. Swag items included custom made stickers, a REI + Long Beach Marathon Kleen Kanteen pint glass, and bumper stickers.
Logos
Misc. Assets
