REI Co-op
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REI Co-op
Digital Trends
Branding
Summon the Snow
One part music festival, one part gear expo.
Summon the Snow kicked off in Denver in December 2024, and later expanded its reach to the Seattle, WA market.
Stage banners, promotional materials, event webpages, & custom event maps are just some of the assets created to support this rad event.
Event Registration
185.639% increase in registrations between the first and second year
2025 Social Stats
2 weeks of social promo
3M+ Impressions
24,000 clicks
FoCAIC Partnership
$20,000+ raised for the Friends of the Colorado Avalanche Information Center non-profit
Event Registration
185.639% increase in registrations between the first and second year
2025 Social Stats
2 weeks of social promo
3M+ Impressions
24,000 clicks
FoCAIC Partnership
$20,000+ raised for the Friends of the Colorado Avalanche Information Center non-profi
Email + Mobile App
1,500 deliverables created in 2024 alone, by our team.
Reduced time and cost per email by 60%
Increased send volume by $120%
1,500 deliverables created in 2024 alone, by our team.
Reduced time and cost per email by 60%
Increased send volume by $120%
Subaru x REI Road Trip & Camp Cookout
Each year, REI & Subaru team up for the Subaru Road Trip at REI. In 2025,10 stores added a special Camp Cookout event to their event day schedule.
Promotional assets for the Camp Cookout allowed REI to capture approximately 2,000 unique email addresses, and bring in over 3,000 attendees in the local communities.
2025 Stats
10 store locations
2,244 unique emails captured
2026 Stats
5 store loctions
2,2274 unique emails captured
With half the number of events in 2026, we saw over double the number of attendees in each region due to promotion & establish event recognition within the communities.
2025 Stats
10 store locations
2,244 unique emails captured
2026 Stats
5 store loctions
2,2274 unique emails captured
With half the number of events in 2026, we saw over double the number of attendees in each region due to promotion & establish event recognition within the communities.
Outside Days
Pre-festival activities
In the weeks leading up to the festival, REI held a series of Campfire Sessions & Field Days events to increase community awareness of their upcoming presence at the Outside Days festival.
Member exclusive Campfire Sessions consisted of live music from artists included in the upcoming festival’s lineup, as well as a speaker session with Kit DesLauriers from the Wild Ideas Worth Living Podcast.
Field Days events included a variety of activities ranging from community runs with partners like Brooks & The Northface, to park cleanups with community partners, and even an open climb day in store with Alex Honnold.
Event day
– lorem ipsum rei presence + our role in member outpost
Outside Days, previously known as Outside Festival, is a yearly event held in Denver sponsored by Capital One & REI. In the months leading up to the festival, REI held a series of Campfire Sessions & Field Days events. On event day REI had a large presence at the festival
