Using Social Media to Influence Consumers
According to a poll discussed in the article 5 Ways You Can Influence Consumer Purchasing Decisions: New Research, only 5% of people said that social media has a big influence on their purchasing decisions. On the other hand, 62% said that social media has absolutely no influence on their purchasing decisions. The author of the article chooses to discuss (what she believes are) the five best ways that you can influence consumer purchasing decisions.