Taylor Frint
Portfolio
ASTRONOMY ALEWORKS
A new brand identity
Edit: This was a project created in 2019. In January 2022 I decided to update my previous work. The updated version is what can be seen below.
When it came to creating a new brand for Astronomy Aleworks, it was important to first look at their current branding.
I viewed their current logo and branding as somewhat outdated. The first decision I made was to modernize the logo, as well as the brand’s colors and fonts.
Currently, Astronomy Aleworks only offers their brews in store, on tap. I had the idea to create a way for the company to further market their products. Selling cans would allow customers to take Astronomy Aleworks’ beer home with them.
The ideal consumer
Package design
Website (ux/ui)
Astronomy Aleworks’ current website is consistent with their current branding. The company uses inconsistent styles throughout the site. It is almost chaotic. I wanted to present the idea of a website landing page that was consistent with the new branding I had created.
